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Boost your OTC knowledge on a wide range of conditions and be able to provide product recommendations, treatment and advice at the counter.
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About a quarter of UK adults will be waylaid at some point by heartburn and indigestion, making it highly likely that pharmacy teams will face questions about over-the-counter (OTC) solutions and self care advice regarding the conditions on a regular basis – but although symptoms can be similar, these two digestive upsets are not the same.
“Heartburn is chest pain, or a pain behind the breastbone, that occurs after eating, lying down, or bending over and is most usually described as ‘burning,’” explains Julie Thompson, information manager at Guts UK Charity. “Whereas for indigestion, on the other hand, most people have their own pattern of symptoms which range from mild discomfort in the upper part of the abdomen to quite severe pain, and other people can experience a more general feeling of fullness (heaviness or bloating) and discomfort in the upper abdomen after a meal, and also feel sick too.”
Pharmacy teams may find it challenging to help customers tell the two conditions apart because people can have symptoms of both at the same time, and they often use the terms interchangeably within conversations, but there are some key signs and symptoms that can help identify what they are dealing with.
In general terms, while the symptoms of indigestion usually occur after eating or drinking, heartburn often seems worse specifically after rich meals or drinking acidic fruit juice, hot drinks or alcohol, sometimes with discomfort or pain on swallowing, and symptoms are commonly worse at night or when lying down.
Heartburn and acid reflux
The main culprit when it comes to heartburn is a backwash of stomach acid travelling back up the oesophagus from the stomach, causing the familiar burning pain of heartburn.
As with so many common ailments, certain lifestyle choices are thought to increase the risk of heartburn and reflux, such as smoking, drinking excess alcohol, and being overweight. Many women also experience temporary episodes of heartburn during the later stages of pregnancy as the growing baby pushes upwards on the stomach. In addition, people with a hiatus hernia – where part of the stomach slides upwards into the chest through a hole in the diaphragm muscle – seem to be more prone to reflux.
Causes of indigestion
Although there is rarely a serious underlying condition causing indigestion, data from Guts UK suggests 80 per cent of people with indigestion are ultimately diagnosed with functional dyspepsia, which happens when the nerves in the stomach become overly sensitive, causing symptoms of pain.
A much less common cause of indigestion is peptic ulcer disease, thought to affect eight per cent of people, and in rare cases indigestion may be a symptom of gallstones, pancreatic diseases or stomach cancer, but these conditions will often come with other symptoms as well.
“GORD is a common condition affecting one in 10 people”
Red flags
“Heartburn and indigestion can sometimes come with additional symptoms that indicate a more serious health concern,” says Julie Thompson, information manager at Guts UK Charity. These include:
- Food getting stuck in the oesophagus, frequently being sick or experiencing unintentional weight loss
- Heartburn most days for three weeks or more
- Difficulty or pain when swallowing food
- Heartburn symptoms with exercise
- Blood in poo or vomit
- A noticeable lump in the abdomen.
If lifestyle changes and pharmacy medicines aren’t helping, and/or if the person has had heartburn, indigestion, hiccups or an unpleasant taste in the mouth for three weeks or more, pharmacy teams should refer them to their GP.
Pharmacy advice
The good news is there is plenty of self care and OTC advice that pharmacy teams can give people to help them treat their heartburn and indigestion quickly and effectively.
General advice for addressing heartburn and reflux includes eating a healthy balanced diet, low in high fat or rich foods, and maintaining a healthy weight, or reducing body weight if this is above what is considered to be healthy. “This reduces pressure on the stomach”, says Julie, “but if the person is underweight, they should see their GP to ask for a referral to a dietitian for help, as weight loss when someone is underweight is not advisable”.
While some people find cutting down on fizzy drinks and those containing caffeine (tea, coffee and some energy drinks) can help, Julie says evidence for this is “inconclusive”. In addition, for some people spicy food and tomato are more likely to trigger symptoms. “Reduction of these foods might be helpful”, says Julie, “but there is no single approach to diet and reflux, and triggers can be very individual, so if the person is struggling they should ask their GP for a referral to a dietitian”.
Unsurprisingly, stopping smoking and reducing alcohol intake are also good ideas, but sometimes these lifestyle changes can be challenging for people. With that in mind, Julie says: “Most people do better with help. Anyone who has a high intake of alcohol or reports a dependency should be directed to their GP if they wish to reduce their intake, so that they can do this safely.” Of course many pharmacies also offer stop smoking services, or can refer customers to other smoking cessation services locally.
Since many people eat their largest meal in the evening, other good advice is to eat at least three hours before going to bed, avoiding high fat meals, and not laying flat once in bed. “Placing something under the head end of the bed to raise it or using a special wedge pillow is best”, says Julie, “but using two pillows is not generally helpful as most people can still end up lying flat during the night – sleeping on the left-hand side of the body can also help”.
Things like alcohol, caffeine and fried foods can trigger heartburn, so recommending
a healthy, balanced diet is good advice for customers.
OTC solutions
OTC medicines can help for short term symptoms of indigestion and heartburn and there is a range of them available to recommend, such as antacids, coating agents such as alginates, and proton pump inhibitors.
Antacids are chewable tablet or liquid medicines that neutralise stomach acid and help to relieve indigestion and heartburn. They are available either as well-known pharmacy brands or some are named after their main ingredient, which can include calcium carbonate, magnesium hydroxide, magnesium trisilicate, magnesium carbonate and aluminium hydroxide.
Best taken after meals and before going to bed, Jill Stuart, commercial director of FW Medical Ltd says these “will usually relieve symptoms in a few hours, although they do not treat the underlying cause of the indigestion”.
Some antacids are combined with coating agents called alginates which can help to reduce acid reflux and indigestion at the same time. Alginates form a thick protective layer on top of the stomach contents and help reduce reflux symptoms. These can be useful to take after meals and before going to bed to reduce night-time symptoms.
Then there are acid-supressing capsules or tablets which reduce the amount of acid produced by the cells in the stomach. Histamine H2-receptor antagonists (H2 blockers) include cimetidine, famotidine and nizatidine, and these can be taken prior to bedtime. Proton pump inhibitors (PPIs) work
on the cells that line the stomach, reducing the production of acid, and include omeprazole, lansoprazole, esomeprazole and pantoprazole – which can be bought over the counter in pharmacies – and rabeprazole which requires a prescription. These are best taken 30 minutes prior to breakfast or evening meal, but Julie stresses that: “Medical advice should be sought if someone requires a PPI for more than four weeks”.
“Natural OTC alternatives are also available in the form of colloidal silica gel, which coats the stomach with a protective lining and adsorbs excess acidity and gas to help relieve symptoms of indigestion like acid reflux and heartburn,” adds Jill. “It can be taken with other medications as long as it is taken at least an hour before or after taking medicines, and it’s particularly helpful for night-time reflux if taken before bedtime.”
The stress link
It is important that mental health conditions such as stress, anxiety, and depression are also recognised as a possible cause of digestive problems, with research showing the inability to adapt to stress can trigger and worsen the symptoms of many gastrointestinal disorders. Short-term stress can lead to loss of appetite and slow digestion, medium-term stress can trigger constipation, diarrhoea or indigestion, and long-term can lead to more serious disorders such as irritable bowel syndrome (IBS) or inflammatory bowel disease (IBD).
It is also possible that living with digestive upsets can affect people’s mood, too, so customers experiencing unpleasant symptoms will benefit in more ways than one from supportive advice from the pharmacy team.
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Boost your OTC knowledge on a wide range of conditions and be able to provide product recommendations, treatment and advice at the counter.